
Select an option from the set of our Amsterdam
apartments and stay in the charming area of Zuideramstel with close access to
the fantastic RAI Centre.
RAI is a
nickname for Amsterdam RAI Exhibition and Convention Centre, though the long
name appears usually only in official news, press releases or business
publications. Usually people refer to it simply as ‘RAI’, or ‘RAI
Congrescentrum’ if you wish to speak in Dutch. To put it short, RAI is a
state-of-the-art complex of exhibition and conference halls, perfect for
business, cultural and scientific events – which do in fact take place on the
premises, some on a regular basis. The place lent its name to the nearby
railway station – Amsterdam RAI, so if you notice a train/tram/metro stop
called like this, you will have at least one good reason to leave and explore
the vicinities. The district of Zuidas is a very business-oriented area, with
many global companies having their seats in one of the several giant glass
buildings, so the feature of RAI in such landscape seems more than natural.
After all, the year 2009 saw the completion of RAI’s tall expansion under the
name of Elicium (47 meters high!); with such addition, it became Europe’s
largest conference center – and a great local landmark to boast with.
The beginnings
Though
completely modern in its look and character, RAI dates back – quite
surprisingly – as early as 1893! Anyway, the story behind the name is connected
to Rijwiel-Industrie (‘Bicycle Industry’ if you translate it into English)
trade industry – in short, “RI”. It was started by a group of manufacturers of
bicycles (it’s not so surprising if you take into consideration the popularity
of this means of transport, is it?) and they held their first show in 1895 at
the Palace of Industry (‘Paleis voor Volksvlijt’ – a beautiful building found
on Frederiksplein, which was, sadly,
devastated by fire in 1929). With much public acclaim, the trade show laid the
foundations for further activities in the area and in 1900 the RI renamed
itself to RAI (the ‘A’ is for automobiles), as more and more of its members
began making cars. In 1922 the show moved to another exhibition hall at the
prominent Ferdinand Bolstraat street – one of the most-known local parts of the
city, featuring the Heineken Experience or the 23-floor Okura Hotel. However,
as the scope of exhibitions was extending, the year 1961 saw the opening of the
current premises on Europaplein square; the new facility was opened by Prince
Bernard of the Netherlands, adding to the momentousness of the event, and has
remained there ever since. An interesting fact is that the municipality of
Amsterdam owns only 25% of the place, while the remaining majority of it still
rests in the hands of the original RAI association, providing yet another good
example of successful cooperation between the city and private business in the
Venice of the North.
RAI inside out
The
Amsterdam RAI Exhibition and Convention Centre (Dutch: RAI Congrescentrum), or
RAI for short, is a complex of conference and exhibition halls in the Zuidas
business district of Amsterdam, the Netherlands. Still, apart from the plenty
of globally-known brand logos that soar above the area, functioning as a kind
of landmark for the visitors, you will also find this place surrounded by an
abundance of fresh greenery lining the charming neighboring alleys, including a
vast park named after the former Dutch monarch – Beatrixpark, overlooking the
RAI at its eastern section stretching along the small lovely canal. The feature
of a fantastic green space like this provides a wonderful natural contrast to
the otherwise ever-developing, business-oriented Zuidas neighborhood.
The RAI
complex remains, of course, a special highlight of the district. Imagine an
exhibition area of over 87,000 square meters with 11 multifunction halls – can
you think of any better place to organize trade fairs, art exhibitions, sports
gatherings or cultural events? There are 22 conference and congress rooms in
the Congress Centre, able to fit about 1,750 people altogether. Moreover, one
of the large exhibition halls can be transformed into a conference hall at
special request. Add to this full air conditioning and local catering services
for over 3,000 people at the time (with four restaurants providing
self-service; La Ronde and the Brasserie – two of the more ‘specialty’-type
eating establishments offer waiting services, too) and you have a 100%-complete
supply to manage any kind of event, ranging from press conferences and big
parties to product presentations and banquets. In case you’re still hesitant,
let the figures do the talking: in 2012, the RAI attracted over 1.4 million
visitors with around 400,000 of them attending international conferences and
exhibitions, which is a growth by 30% compared to 2011! And the number of
exhibitors is just as dazzling – a total of 16,364! This huge popularity was
one of the factors to secure a prestigious award for RAI – in 2012 it was named
Best International Venue by one of the leading magazines dealing with commerce
and trade issues, Exhibition News.
A rich portfolio
If you’re
familiar with event names like METS, Intertraffic, ISSA Interclean or Eurovision
Song Contest (held at the place in 1970), then you know more or less what to
expect. If not, then let me just say that regardless of the branch of business
you’re into – whether professionally or as a hobby, the RAI is
THE place to go if you’re after the most
innovative, inspiring, groundbreaking and cutting-edge ideas in the field of
science, medicine, technology, automobiles, construction, food or water sports…
Actually, the list goes on and on, but events like IBC (International
Broadcasting Convention) devoted to the area of global entertainment and news,
PAN Amsterdam – for all the genuine art lovers, ATC Global dedicated to air
traffic issues, PanStadiaExpo dealing with sports facilities and events attract
thousands of visitors each year, so why not take part in it yourself? Discover
the world of variety in the fantastic maze of stands and exhibitions found
inside the place virtually all year long. After all, there’s no better spot to
get in touch with international business on the highest level than the RAI Exhibition
and Convention Centre.
Finding the way
As said before, you’re bound to notice the
exceptional structure of the RAI already from afar, especially if you arrive
from the direction of Amsterdam RAI station. Still, if you prefer to get there
by car, the site offers an underground parking space for around 3,000 cars, but
the total capacity on the premises amounts to something about 4,600 parking
places. Still, there’s also another parking lot right next to the center,
serving around 7,500 vehicles – including coaches. Another great thing about
the RAI’s location is that its landing stage is also used as the access point
for local canal boat trips. Sounds fun, right? And it surely is fun. The entry
fees depend on the current exhibitions, so it’s advised to go through the
agenda at:
www.rai.nl/en.
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